1. Advertise your prize & kick off date.\u00a0 It’s never too late to spread the word!
\nSomething as simple as “Coming September X your chance to win X” is all you need!
\nJust get it to the street!\u00a0 Starting now, put your insured prize\u00a0– be it cash or a car, on everything, everywhere. Marquees,\u00a0 newspaper ads, radio ads, social media sites, overhead messaging, press releases, on-hold messages, websites, etc.<\/p>\n
2. TRAIN YOUR STAFF on the promotion you’re running, how it works, how & what customers can win.\u00a0 For bonus points, run a score prediction or football pool promotion for your staff.<\/p>\n
3. Promote your promotion on-site! Have a kiosk promotion ? Put it in a visible high traffic location and decorate it! Spend a little dough for a banner, table tents, posters or showcards.\u00a0 A few days before the big kickoff and throughout the first week, decorate your location with helium-filled football shaped balloons & have staff wear football jerseys \u2026\u00a0If you’re running “pick the pros” promotion or a weekly promo that has a consolation prize winner, create a \u201cLeader\u2019s Brag Board\u201d to post the name and prize amounts awarded to your winners.<\/p>\n
4. Throw a \u2018pre-season\u2019 party. Don’t wait another minute! Call, mail, email, or message your top clients and invite them in for a \u201cpre-season party”. You can even use business cards with a message on the back. At the “party” explain how your promotion works. Serve \u201cgame day food\u201d.\u00a0 Bars, restaurants and casinos, see your local bev. distributor about crafting a special … and if they or another non-competing business\u00a0can help\u00a0provide football swag to give away. If you’re a casino and you want to pay for this sort of party\u00a0 \u2026make the party a points based affair (i.e. earn X points to qualify for \u201cpre-season football party\u201d).<\/p>\n
5. Incorporate Weekly Consolation Prizes & Recognize Your Winners!
\nEvery week, someone should get a prize.\u00a0 A consolation prize need not be expensive, just meaningful. It could be very simple\/inexpensive like a logo’d keychain of the person’s favorite team, a football, a beverage holder,\u00a0 apparel, or if you have the budget, free wings and\u00a0a pitcher during the next game.\u00a0 One way to drive additional visits & reward winners\u00a0is to announce or award your weekly consolation prize winners on the day or night of the week you most need business – if you opt for this, be sure your prize makes visiting your location worthwhile … otherwise recognize your winner on the Thursday, Sunday or Monday following their “winning” week -and make it fun affair!<\/p>\n
6. Be Prepared! Make sure you understand your promotion and how it works. In addition, have a press release ready in the event you have a big winner.<\/p>\n