{"id":2756,"date":"2011-11-10T09:00:54","date_gmt":"2011-11-10T17:00:54","guid":{"rendered":"http:\/\/www.oddsonpromotions.com\/blog\/?p=2756"},"modified":"2020-09-24T12:11:52","modified_gmt":"2020-09-24T19:11:52","slug":"dressing-promotion","status":"publish","type":"post","link":"https:\/\/www.oddsonpromotions.com\/blog\/dressing-promotion\/","title":{"rendered":"Dressing Up Your Promotion: 3 Great Tips"},"content":{"rendered":"

Adding prize insurance to your company’s promotions is a great way to increase foot traffic and generate excitement among your consumers… but\u00a0that’s just one\u00a0secret to a successful promotion.\u00a0\u00a0<\/span><\/p>\n

Here at Odds On Promotions, we insure about 18,000 events a year … so trust us when we tell you, we’ve seen it all… from the\u00a0small non-profit organization\u00a0that knows how to make a new car drive\u00a0thousands of dollars in donations, to the successful casino property that knows how to rock a game show.<\/p>\n

Part of running a successful promotion includes taking the time to\u00a0craft effective\u00a0advertising <\/strong>and create an impactful presentation!<\/strong><\/p>\n

Here are three tips that will help make your next promotion an even bigger success…<\/p>\n

1.)\u00a0 Advertising
\nA giant prize is more effective when you advertise it!\u00a0 <\/em>Running an insured prize promotion? \u00a0That’s great!\u00a0 How do you plan on advertising it?\u00a0 Whether it’s traditional print advertising, an online banner\u00a0or website ad, a TV\/radio commercial or a direct mail piece,\u00a0 you have to get the word out!\u00a0 It may sound basic, but be sure to make\u00a0your insured\u00a0grand prize the focal point of the ad<\/strong> — use large and colorful eye-catching\u00a0print — or if you’re a radio station, make the prize the focal point by\u00a0emphasizing it\u00a0in your speech.\u00a0 And while you’re at it, don’t forget to include important information such as: the date of the promotion (and time, if applicable), location, and any qualifying processes being used… oh, and did we mention — don’t forget\u00a0the description and value of the prize<\/strong>!<\/p>\n

2.)\u00a0 Visibility
\nP<\/em>rize insurance is designed to drive traffic and make your promotion even more eye-catching\u00a0… so the last thing you want is customers or contestants trying to figure out where\u00a0they go to register, participate, or try and figure out where you’re holding the main event!\u00a0 Make sure your promotion is clearly visible to the public eye.\u00a0 Your insured promotion is something to take pride in; don’t merely\u00a0shove it in the corner!<\/p>\n

3.)\u00a0 Presentation
\n<\/em>Pay keen attention, because we’ve saved the best for last.\u00a0 So you’ve adequately advertised your promotion and you’ve made sure to place emphasis on the visibility\/location.\u00a0 Good job!\u00a0 Now it’s time to theme and decorate your\u00a0promotion zone! (You weren’t seriously<\/em> planning on just placing\u00a0the game board in the middle of your casino floor and walking away, were you?\u00a0) Here’s what we we mean by “decorating your promotion zone”.\u00a0 Let’s say you’re holding a St. Patrick’s Day-themed\u00a0promotion.\u00a0\u00a0Start by making a custom banner!\u00a0 Don’t have the time or resources?\u00a0\u00a0Then let us\u00a0make a\u00a0custom presentation banner for you!\u00a0 Next, create a “scene” … Pick up holiday-related trinkets at places like The Dollar Store and adorn the scene of your promotion with life-sized shamrocks and “pots of gold”.\u00a0Invite your staff\u00a0to dress up like Leprechauns\u00a0 – or hire a few\u00a0“pros” have them interact with those who are qualifying for your promotion!\u00a0 Work for a bar or pub?\u00a0 Have the lasses and laddies at your location hand out a pint of Guinness to each lucky\u00a0qualifier of your promotion!\u00a0 The possibilities are endless… so get creative!\u00a0 What kind of environment would get you<\/em> to keep coming back for future promotions?<\/p>\n

Questions?\u00a0 Comments?\u00a0 Have a favorite “promo tip” you’d like share?\u00a0 Feel free to contact us!\u00a0 Pick up the phone and dial 888-827-2249<\/strong> or send us an email<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adding prize insurance to your company’s promotions is a great way to increase foot traffic and generate excitement among your consumers… but\u00a0that’s just one\u00a0secret to a successful promotion.\u00a0\u00a0 Here at Odds On Promotions, we insure about 18,000 events a year … so trust us when we tell you, we’ve seen it all… from the\u00a0small non-profit […]<\/p>\n","protected":false},"author":4,"featured_media":13724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[604],"tags":[],"class_list":["post-2756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotion-tips-2"],"yoast_head":"\nTips for Running An Effective Promotion|<\/title>\n<meta name=\"description\" content=\"Odds On offers some promotion tips on how to "dress up" your next event by maximizing your advertising, visibility, and presentation.\" \/>\n<meta name=\"robots\" content=\"index, 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