Reno, Nev – Wonder how Doritos was able to give not one, not two, but three people the chance to win a million bucks in their “Crash The Super Bowl” promotion?<\/p>\n
It’s easy, they turn to companies like Odds On Promotions to insure their user-generated content contests and promotions so that in the event they have a big winner, the prize insurance provider will be there to pick up the tab.<\/p>\n
In case you missed it, Doritos gave their “fans” the chance to win $1,000,000 if a customer-created Doritos commercial won the designation of best ad of the game as decided by the USA TODAY Ad Meter.<\/p>\n
After having had a $1,000,000 prize-winning spot last year, Doritos doubled down, offering to reward a multi-million dollar bounty if 3 of the 4 Doritos “user-generated” ads that ran during the football game could sweep the top three spots on the Ad Meter.<\/p>\n
According to Odds On Promotion’s Risk Manager Zak Woodhead, “We consider this promotion to be somewhere between a performance bonus and incentive program. Giant prizes are a very effective means of incentivizing behavior… in this case – getting customers to create great content. And by offering a “performance bonus” based upon how the well the ads did, it became an effective way to draw media attention to this user-created content (UCC) contest.”<\/p>\n
While Doritos was beaten out by Snickers for the game’s top spot, the contest resulted in a number of fantastic game-day ads that got everyone talking about the Doritos brand on Monday morning.<\/p>\n