Promotions incorporating prize coverage, when used inconjuction with your regular advertising, can be a very effective tool for increasing foot traffic to your automotive or retail location. It’s often so effective that some companies use prize coverage on a regular basis to ensure that they are getting the most out of every advertising dollar spent.
Prize Coverage Works for Harley Dealer
This February, the dealership contacted Odds On to insure a weekend-long prize vault promotion. Each customer who visited the Harley dealership had a chance to enter a 5-digit number of their choice into the prize vault. If that 5-digit number happened to match Odds On’s preselected grand prize 5-digit number, the lucky customer would have won a brand new motorcycle, valued at $22,000… and Odds On would have written the check for the prize!
While no one managed to guess the winning combination of numbers, a large amount of traffic was directed to the dealership and much excitement was experienced by each and every customer who participated. Because of this, the Harley dealership came back to Odds On Promotions, for another promotion featuring giant prize coverage. For their second promotion during the month of March the dealership opted for a St. Patrick’s Day-themed “Pot O’ Gold” Video Scratch & Win promotion using Odds On’s new Lite kiosk!
On St. Patrick’s Day weekend, customers who enter the dealership will have the opportunity to select 6 spots on the Video Scratch & Win game’s touchscreen. If a customer happens to choose 6 spots, all of which contain a pot of gold symbol, they’ll be a brand new Harley owner! The bike itself is worth $18,500… and Odds On Promotions will gladly pay for the prize should the “Luck of the Irish” be with any customer who manages to find those 6 lucky pots of gold!
Looking for prize coverage that will help your company increase traffic and sales? Give Odds On a call today at 888-827-2249 and we’ll help you come up with a grand prize promotion which will achieve both goals! All of our quotes are free and no-obligation! Questions? Feel free to email us any time!