Congratulations to Roy Lyster of New Westminster, B.C., who recently won $1MM in the Save-On-Foods Million Dollar Touchdown to Win promotion.
Lyster scored the giant cash prize during the July 4th CFL game between the Hamilton Tiger-Cats and the Toronto Argonauts after both Janarion Grant and Isaiah Wooden returned kick-offs for touchdowns.
To participate in the promotion, customers simply scanned their More Rewards cards at any Save-On-Foods store in Western Canada, earning bonus entries based on purchases of participating products.
Anytime a player returns a kick-off for a touchdown, a lucky contestant wins free Groceries for a Year. But, if TWO kick-offs are returned in a single game, a lucky shopper takes home $1MM, paid for by Odds On Promotions.
Since 2019, when Save-On-Foods initiated the contest, 19 loyal customers have taken home free groceries. Lyster, who earned a bonus entry with a bottle of Clamato, is the first million-dollar winner.
According to Heidi Ferriman, senior vice-president of marketing for Save-On-Foods, Lyster is a longtime customer of the grocery chain who shops up to five times a week and is often the first customer in the store every day. “I’m told that Roy has built many great relationships here with the team members and the many managers over the years,” stated Ferriman.
The Save-On-Foods Touchdown to Win promotion runs through the end of the CFL season with lots of free groceries and one more $1MM prize up for grabs.
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Save-On-Foods – Million-Dollar “Touchdown to Win” Promotion FAQ
What’s the “Million-Dollar Touchdown to Win” contest?
It’s a promotion where shoppers earn entries by scanning their More Rewards card when buying participating products at Save-On-Foods stores in Western Canada. If one kickoff-return touchdown occurs in a CFL game, a shopper wins free groceries for a year. If two kickoff-return touchdowns happen in the same game, a shopper wins $1,000,000. The prize is insured and paid by Odds On Promotions.
Has anyone actually won the million dollars?
Yes. A Save-On-Foods customer has won the $1,000,000 grand prize after two kickoff-return touchdowns occurred in a single CFL game.
Is that the first million-dollar winner?
Yes—the winner is the first to receive the $1,000,000 prize. Since the promotion began in 2019, other customers have also won free groceries for a year when a single kickoff-return touchdown occurred.
Is the promotion still active?
The promotion runs through the CFL season, with additional chances for shoppers to win free groceries for a year and another opportunity for a $1,000,000 winner if the two-return condition is met in a single game.
Any details about the million-dollar winner?
The winner is a longtime Save-On-Foods customer who shops frequently and earned entries by purchasing participating products—demonstrating how everyday loyalty can lead to a big win.