Golf Shootout Promotion Insured by TV Station: Text, Watch & Win

golf shootout promotion - FOX 29

Looking for an innovative way to drive tune-in? Want to highlight your participation in a golf event or help raise money for a good cause? Give your audience the chance to win big this summer with a 50/50 golf shootout promotion.

golf shootout promotion - 2

This February during the Honda Classic, Fox 29 WFLX gave three lucky viewers the chance to win $500K for themselves and $500K for charity, in a million-dollar Text, Watch and Win Hole In One Contest. Daily during the contest qualification period, viewers were prompted to text a secret word, which was revealed during the morning news, for their chance to win prizes. Lucky finalists not only received a Honda Classic Party 4-pack, they were also entered for a chance to participate in the charity golf shoot-out. While no one aced the shot, the golf shootout promotion was an effective way for the station to maximize its visibility throughout the tournament and engage both station viewers and golf fans. (Check out the station’s on-air prompt and the lucky finalist’s shots at the link below.)

While you may not have a PGA golf event headed to your town, a 50/50 shootout can easily be adapted to highlight your station’s sponsorship or participation in any charity golf event. Or, you can build a similar promotion as part of a sponsorship package for a local golf shop, golf resort or golf course.

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