Looking for an effective casino direct mail promotion idea?  Need an efficient way of driving traffic to your casino property this year?  Check how one casino property in the Midwest ended up doing exactly!

The property sent out 41,000 direct mail pieces each containing 6 lucky lotto numbers.  The postcard invited them to the property on two separate dates during the month of February to participate in “The Big Draw”, Odds On’s lottery-style casino promotion.

Using one of Odds On Promotions Zoom Ball machines loaded with numbered balls, the draws were conducted multiple times on each of the specified promotion dates.

If the six numbered balls in the Zoom Ball machine’s “Zoom Zone” happened to match the six numbers on an individual’s mail piece, that lucky player would have been a $100,000 winner… and Odds On would have cut a check for the prize!  Secondary prizes were also awarded during this casino promotion, compliments of the casino, for players who matched fewer lotto numbers.

Like this idea and want to encourage carded play and daily trips?  Then you’ll love “The Big Draw” on Odds On’s Deluxe Kiosk unit!  The larger-than-life presentation is phenomenal and will be sure to have your players hooked!  It’s also a great way to increase time on device during the “drawing dates” increasing coin-in!  Don’t have the room on the floor for our Deluxe Kiosk?  Don’t sweat it — Odds On offers a Countertop kiosk as well.  Check it all out on our website!

For a free, no-obligation quote on The Big Draw, or for any inquiries on the casino promotion itself, give Odds On a call at 888-827-2249 or email us!  We’re here to help with your next direct mail promotion!