Congratulations to Roy Lyster of New Westminster, B.C., who recently won $1MM in the Save-On-Foods Million Dollar Touchdown to Win promotion.

Lyster scored the giant cash prize during the July 4th CFL game between the Hamilton Tiger-Cats and the Toronto Argonauts after both Janarion Grant and Isaiah Wooden returned kick-offs for touchdowns.

To participate in the promotion, customers simply scanned their More Rewards cards at any Save-On-Foods store in Western Canada, earning bonus entries based on purchases of participating products.

Anytime a player returns a kick-off for a touchdown, a lucky contestant wins free Groceries for a Year. But, if TWO kick-offs are returned in a single game, a lucky shopper takes home $1MM, paid for by Odds On Promotions.

Since 2019, when Save-On-Foods initiated the contest, 19 loyal customers have taken home free groceries. Lyster, who earned a bonus entry with a bottle of Clamato, is the first million-dollar winner.

According to Heidi Ferriman, senior vice-president of marketing for Save-On-Foods, Lyster is a longtime customer of the grocery chain who shops up to five times a week and is often the first customer in the store every day. “I’m told that Roy has built many great relationships here with the team members and the many managers over the years,” stated Ferriman.

The Save-On-Foods Touchdown to Win promotion runs through the end of the CFL season with lots of free groceries and one more $1MM prize up for grabs.

Are You Ready for Football Season?

The NCAA season begins in less than 30 days, with the NFL kicking off on September 4th.  Email or call us today at 888-827-2249 to learn how easy it is to incorporate an attention-grabbing, insured prize football promotion into your next marketing or sales campaign. Or, swing by our website and check out our Football Promotions Playbook

Save-On-Foods – Million-Dollar “Touchdown to Win” Promotion FAQ

What’s the “Million-Dollar Touchdown to Win” contest?

It’s a promotion where shoppers earn entries by scanning their More Rewards card when buying participating products at Save-On-Foods stores in Western Canada. If one kickoff-return touchdown occurs in a CFL game, a shopper wins free groceries for a year. If two kickoff-return touchdowns happen in the same game, a shopper wins $1,000,000. The prize is insured and paid by Odds On Promotions.

Has anyone actually won the million dollars?

Yes. A Save-On-Foods customer has won the $1,000,000 grand prize after two kickoff-return touchdowns occurred in a single CFL game.

Is that the first million-dollar winner?

Yes—the winner is the first to receive the $1,000,000 prize. Since the promotion began in 2019, other customers have also won free groceries for a year when a single kickoff-return touchdown occurred.

Is the promotion still active?

The promotion runs through the CFL season, with additional chances for shoppers to win free groceries for a year and another opportunity for a $1,000,000 winner if the two-return condition is met in a single game.

Any details about the million-dollar winner?

The winner is a longtime Save-On-Foods customer who shops frequently and earned entries by purchasing participating products—demonstrating how everyday loyalty can lead to a big win.

Gainesville, Fla. – Congratulations to Zachary Leggett of Newbury who recently won a brand new Chevy Trax, courtesy of Davis Chevrolet, and paid for by Odds On Promotions, after Florida Gators’ second baseman Cade Kurland hit a Grand Slam.  

Leggett won the Trax, valued at $14,000, after registering online for a chance to be the Davis Chevrolet Grand Slam Fan. On March 12th at Condron Family Ballpark, during the 4th inning of the big in-state rivalry game against the Seminoles, Gators’ second baseman Cade Kurland hit a homer, driving in 4 runs, and winning Leggett his new Chevrolet. 

Davis Chevrolet has been a proud supporter of Florida Gators baseball for several years, using the opportunity to meet and interact with fans at every game. Along with giving fans a chance to win a new Chevy during any inning of the big rivalry game, fans also get the chance to win during the 4th inning of any other baseball game all season long. 

According to John Tull, Senior Manager of Business Development with Gators Sports Properties, “The odds were definitely in our favor – we came really close 16 times last year – and that’s why you always get insurance! This is the fourth year Davis has sponsored this promotion – and this year they expanded their sponsorship to include softball. Our sponsor was elated with the publicity they received.” 

“I have been working with Linda Thomson for 20 years. We’ve done a lot of promotions together. She always has innovative ideas and her customer service is fantastic.” 

Are you looking to fill more seats, fill your store, or simply want to stand out in a crowded marketplace?  Odds On Promotions has hundreds of ways to help you attract more attention in every venue. For more information give Odds On Promotions a call today at 888-827-2249. 

Congratulations to Glen Pounds of Lavonia, Georgia who recently won $100,000, courtesy of the Carolina Auto Auction (CAA), and paid for by Odds On Promotions, during the CCA’s Anniversary Sale. 

To add excitment and incent both attendance and sales, the CAA gives auction attendees a raffle ticket everytime they purchase a vehicle.  In addition to handing out smaller, guaranteed prizes, the CCA also holds a Graduating Levels Lucky Envelopes promotion where three lucky auction attendees get a chance to win up to $100,000, paid for by Odds On.  Pounds, who was the last contestant to participate, won the prize after he successfully  selected a winning combination of envelopes, advancing through all ten levels to score the grand prize.  

Watch Glen P. Win $100,000!

Along with creating memories and injecting excitement, the CAA  also received an enviable amount of post-event publicity with articles, featuring their big winner, appearing in several trade publications. 

Do you want to create unforgettable moments, add excitement to your events or build a buzz? Odds On Promotions has hundreds of ways to help you attract more attention in every venue. For more information give Odds On Promotions a call today at 888-827-2249.