Here’s a great way to get bigger bang for your marketing buck: piggyback or theme your promotion around a major media event! Whether it’s a movie release, movie opening, concert, you name it, if you’re looking to increase foot traffic, having a ‘themed’ promotion won’t just increase your turnout, but the fun and excitement for everyone involved as well!
Here’s a terrific example from an Indiana-based communications company, who based their promotion around the new 3-D screening of the original 1997 movie, Titanic. In celebration of the advanced screening, a local jeweler teamed up with a local radio station to hold a prize vault promotion the week prior to the screening, encouraging listeners to try their luck at “cracking the code.”
Odds On Promotions programmed a randomly selected 5-digit number into a handheld unit, which comes mounted to the top of the plexiglass vault. If the number the contestant entered in matched Odds On’s preselected number, then they would have been an instant $25,000 winner! What made this promotion even better is the fact that participants who attended the actual screening were also able to participate in the promotion as well!
Have an idea for a themed promotion of your own? Don’t forget to contact Odds On for your free, no-obligation prize vault quote! Give us a call at 888-827-2249 or email us! We’ll be happy to not only provide you with the cost of the insurance, but some great ideas for your next upcoming promotion as well!
Give new graduates, soon to be college freshmen, and of course, their parents, the chance to win a brand new car (or a year’s worth of tuition) for opening a new account or visiting your branch with a traditional, or online, Lucky Number Match.
