Exhibiting at your local auto or boat show? Looking to boost traffic to your home & garden expo or bridal fair? Need to give customers a reason to visit your booth at an upcoming industry trade show? A giant prize promotion is an effective tool that can help you drive traffic and sales!
During the past few years, many organizations have reduced the total number of shows where they’re exhibiting in order to save money. While being selective about which shows you attend is one way to stretch your budget, as you limit the number of shows where you are exhibiting it become increasingly important that you generate a greater return on investment from each show you are still attending. And, while driving booth traffic is paramount for exhibitors, boosting attendance rates at a given show or expo is important for event organizers and show promoters.
One solution that benefits both event organizers and exhibitors is running a promotion during the event. By incorporating a giant prize or sales promotion into your pre-show marketing and advertising, you’ll be providing your target audience with a compelling reason to attend the show and visit a particular booth.
For the past few years California-based Valerio Advertising has turned to Odds On Promotions to drive increased traffic to their events. To ensure a big turnout at an upcoming boat show, Valerio is advertising that every show attendee will get the chance to win a $50K prize package, insured by Odds On Promotions.
Valerio is organizing a giant prize dice roll during the Northern Illinois Boat Show. Each show attendee who registers will have a chance to roll 5 one-inch dice. If the word ‘WIN’ lands face up on one die and the letters ‘B-O-A-T’ land face-up on the other four dice, then that individual will instantly win a boat, a trailer, and a 2012 Chevy Silverado 4×4 provided by Ray Chevrolet and paid for by Odds On Promotions!
Up in New England, attendees at the New England Home Show got the chance to win $200,000 in a Video Scratch & Win promotion insured by Odds On. Registered attendees simply approached the table top game and selected 6 of 36 squares on a touchscreen. If all six squares contained the winning “stack of cash” symbols, then the attendee would become an instant winner… thanks to Odds On Promotions!
From making your pre-show marketing pieces more effective, to boosting the head count at your next industry event, Odds On has dozens of ways to help you create a buzz, drive booth traffic and capture more leads. Email us today to request a copy of our Top Ten Ways to Drive Tradeshow Traffic or give us a call today at 888-827-2249 and we’ll help you select a promotion for your trade show that’s both cost-efficient and effective!
