Newspaper Drives Traffic To Auto Dealer Located Half-Hour Away!
Allentown, Penn.  – Imagine customers so eager to get inside your showroom floor that before you even open they’re lining up waiting to get in … and willing to drive nearly thirty minutes to do so.

That’s what recently happened at Gateway Kia in Quakertown during a recent Post-it ® Note Posted Number promotion. The promotion gave readers of The Morning Call newspaper, based in Allentown, the chance to win a Kia Soul if the number appearing on a Post-it® note affixed to the front of their newspaper matched a number posted at Gateway Kia.

“The results from this “Notice-It” campaign surprised us. This dealership is on the fringe of our market area so we were pretty pleased when we learned that in just the first few hours on the first day, they not only had folks lining up, they had already sold two Kias,” stated Bill Kennedy, Auto Advertising Sales Director for The Morning Call.

Kennedy also reported that as of press time, the dealership was, “Very happy and just amazed by the distance people had traveled to participate. They’ve sold 8 cars and expect to sell more as they work through the remaining 275 leads”.