What We Do
Prize Insurance and Promotions
At Odds On Promotions, we give you the ability to up the ante during your next game, contest, or promotion. For a small fee, you can offer fabulous prizes worth millions of dollars and if you have a winner, we pay for the prize.
Use one of our hundreds of proven promotions or create one of your own. We can provide prize insurance for ANYTHING! And, our AM Best Rated A+ Superior underwriting gives you peace of mind when someone wins, and it's time for us to write the check.
We are proud to have the prize indemnification insurance portion of our business underwritten by Everest Insurance.
Odds On Promotions' contest prize insurance allows sponsors, retailers, sports teams, you name it, to offer large insured prizes for a small, budgetable fee during any event as an enticement to participate, a publicity boost, a traffic driver, or fundraiser.
Events such as sports halftime contests, holiday retail promotions, car dealer direct mail campaigns, weekly casino promotions, and non-profit fundraising events can all benefit by adding grand prize insurance to the mix.
We've awarded more than $64,000,000 in cash and prizes since 1991! Give us a call when planning your next marketing campaign or event and maybe you can be the next prize insurance beneficiary!
Watch a two-minute video about how prize insurance works!
Odds On Promotions provides prize insurance and promotion insurance solutions that help brands, agencies, and event marketers run high-value promotions without taking on uncontrolled financial risk.
| Who We Are | Odds On Promotions is a prize insurance provider specializing in contest insurance and promotion insurance for brands, agencies, and event marketers. |
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| Our Role | We work where underwriting meets promotion strategy, helping clients create high-impact campaigns backed by structured risk transfer. |
| Why It Matters | We help businesses run bold promotions that get attention without exposing the company to unpredictable financial outcomes. |
| Definition | Prize insurance, also called contest insurance or promotion insurance, allows a business to offer large prizes without taking on the full cost if a winner hits. |
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| How It Works | Instead of self-funding the prize risk, the promotion is insured for a fixed premium. If a valid winning event occurs, the insurer covers the payout according to the policy. |
| Business Benefit | This makes it possible to run aggressive, high-visibility promotions while keeping budget exposure predictable. |
| Risk Analysis | We evaluate prize value, contest structure, participation levels, and winning probability to determine insurable risk. |
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| Policy Placement | We coordinate underwriting and place prize insurance coverage tailored to the promotion. |
| Promotion Structuring | We help shape the mechanics of a promotion so it is both marketable and insurable in the real world. |
| Rules & Compliance | We support official rules, validation standards, and compliance considerations so campaigns run cleanly. |
| Claims Support | If a prize is won, we help manage verification and the claims process with underwriting so the payout is handled correctly. |
| Sports Promotions | Half-court shots, field goal kicks, hole-in-one contests, and other skill-based event activations. |
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| Retail Promotions | Million-dollar giveaways, scratch-and-win promotions, prize wheels, sales incentives, and rebate-style campaigns. |
| Custom Campaigns | Experiential marketing and branded promotions structured to balance engagement, visibility, and insurable risk. |
| Stronger Promotions | Prize insurance lets brands offer bigger, more compelling incentives that draw attention and increase participation. |
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| Risk Control | Instead of carrying the full burden of a major payout, the financial risk is transferred for a fixed cost. |
| Better Planning | That gives businesses a predictable budget and room to focus on results instead of worrying about worst-case scenarios. |
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"Contests like these add to the game, giving fans a high-quality event filled with excitement from start to finish. And, it is really valuable to sponsors when there is a winner."
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