Category Archives: On-Air Promotions

Drive tune in during sweeps and targeted dayparts with a giant prize on-air promotion from Odds On Promotions.

On-Air Promotion Results in $102K Lucky Envelopes Winner

On-Air Promotion Winner: Jamie LinksKansas City, Mo. – Congratulations to on-air promotion winner Jamie Links, of Independence, who recently won $102,000, courtesy of KC 102.1 (KCKC) in Kansas City, and paid for by Odds On Promotions, in the station’s  “$102K In May” Lucky Envelopes contest.

To drive tune-in during the month of May, the KC 102.1 on-air talent prompted listeners to call in during 4 selected day parts to qualify for a chance to win $102,000.

At the end of the on-air promotion qualification period, the station threw a grand prize finale event at Los Cabos Mexican Grill, where the station randomly selected one finalist who got to play a Pick ‘Til You Win Lucky Envelopes game.

Inside each of 40 Lucky Envelopes, which the station put on display, there was a lucky prize message. While two messages read “$500” and “$1,000” – the station’s cash consolation prizes, the third message read “$102,000”, which was insured by Odds On.

Links opened one envelope at a time until she collected five matching messages, winning $102K, which was the largest cash prize ever awarded in the history of the market.

According to station’s Promotions Director Bryan Truta, “KC 102.1 has a history of ‘bigger than life’ giveaways but this takes the cake. We are pleased to be giving away the biggest prize in KC history.”

For more information on planning your own history-making on-air promotion, email or give Odds On Promotions a call today at 1-888-827-2249.

Radio Promotion Ideas: Here’s One – Million Dollar Birthday Match!

radio promotion ideas - birthday match Looking for radio promotion ideas for your station?  Want to generously award dedicated listeners with a grand prize by utilizing Odds On’s affordable prize insurance?

Here’s a classic that can be customized to suit any budget and offers a prize big enough to engage any audience member: Odds On’s Million Dollar Birthday Match! We’ll pick the day, month and year, while you identify sponsors, select consolation prizes and qualify your listeners. If the Nth caller’s birthday matches our preselected date, they’ll win the grand prize and Odds On Promotions will write the check! Online contest verification available.

For more information on Odds On’s Birthday Match promotion, visit our website and then submit a quote request.  Or pick up the phone and call us at 888-827-2249 today for a free, no-obligation quote!  Keep in mind that our Birthday Match promotion can be insured for any prize amount up to $1,000,000.  Just let us know what prize value you’d like to go with!

P.S. Need more radio promotion ideas?  No problem!  We’ve got you covered.

Out of Television Promotion Ideas? Steal This One!

television promotion ideas - tv lottoSurely you’re familiar with Odds On’s TV Lotto promotion… but if not, then here’s a great idea for all you TV stations out there looking for television promotion ideas — a “text in to win” contest where viewers tune in at particular dates and times to see if they’re a prize insurance winner!

A frequent repeat client who has an airtime trading company based out of the Southwestern U.S. worked with a South Carolina-based television station to insure a contest with  Odds On Promotions — And when it comes to television promotion ideas, this one drives tune-in like you wouldn’t believe (which is likely why he keeps coming back to insure more)!

Here’s how it works: During a month-long promotional period, the TV station advertised a commercial every day which prompted the viewer to text a specific word to a shortcode.  In return, the viewer received a list of six different TV shows via text message.  The viewer also had the option of logging on to the station’s website and entering in their email address and other contact information to obtain the list of six different shows.

Viewers were then prompted to tune in to the 10 o’clock news each evening for a live drawing.  If the names of the six TV shows drawn happened to match all of the shows on the viewer’s list, then the viewer would have scored $100,000, paid for by Odds On! Viewers had to obtain a fresh list of shows each day to keep participating during the span of the month-long promotion.

While unfortunately, there wasn’t a grand prizeswinner, one randomly selected viewer each week still scored a fabulous auxiliary prizes provided by the TV station — in this case, a $100 gas card!

Awarding promotion contestants with guaranteed client and/or sponsor-insured auxiliary prizes is always a great idea… it keeps folks participating!

Need More Television Promotion Ideas?

Interested in a TV Lotto promotion or need more television promotion ideas?  Visit our website, then give Odds On Promotions a call at 888-827-2249 or email us for a free, no-obligation quote and further information!  And be sure to watch the video reel below for a live demo of how TV Lotto works!

Radio Promotions: Off-site, On-Air… Big Prizes, Big Results!

radio promotions - video scratch and winWondering exactly how a big prize radio promotions can benefit your business?

This spring and summer, Chris Gardiner, Northeast & Midwest Business Development Manager with Odds On Promotions, been working with a broadcasting company based in the Midwest that is running two radio station promotions, both of which are utilizing prize indemnity insurance.

In support of the radio station’s Spring promotion and a Country concert, Odds On’s custom Video Scratch and Win game, “Mega Money Machine”, was taken to nineteen different sponsor locations during various live appearances.

radio promotions - vswListeners at each location each got the  chance to choose 6 spots on the game’s touch screen.  If all six happen to reveal “stacks of cash” symbols, then the contestant would be awarded the insured grand prize of $98,000, paid for by Odds On Promotions!  Smaller prizes could also be won by listeners who manage to reveal fewer winning symbols:

  • concert meet and greet passes
  • stadium blankets
  • t-shirts
  • drawstring sports packs
  • 2 GB memory sticks
  • grocery totes
  • bottle koozies
  • “preferred seating” at the concert

Prizes galore; everyone leaves a winner!

On-Air Radio Promotions Too…

radio promotions - playlist payoffIn addition to the live appearance Video Scratch and Win promotion, the radio station is also insuring an on-air Playlist Payoff promotion, where select callers will have the opportunity to choose from three of thirty songs on a list, each of which are correlated with a number.  If the caller correctly selects the “top 3” songs, preselected by Odds On Promotions, they’ll instantly win — you guessed it — $98,000, compliments of Odds On’s prize coverage!

Two separate promotions, nineteen sponsor locations, multiple chances to win, one big Spring and Summer … worth over $196,000 in cash and prizes!  Talk about ear-candy!

Interested in creating a radio promotion for you station – or group – that will get listeners tuning in to win? Want more information on insuring one of the above promotions?   Feel free to email us or just give us a call today at 888-827-2249 for a free, no-obligation quote!

A Million Dollar Watch and Win Promotion

Watch and Win PromotionLooking to engage more viewers during Spring Sweeps? A watch and win promotion is surefire way to get viewers tuning in …

Raycom Media recently gave viewers across the country the chance to win up to $1,000,000, paid for by Odds On Promotions, for tuning daily to watch America Now.

In order to get their chance to win the big bucks, viewers need to watch the show in order to find out the “Play Code of the Day”.

After receiving the daily code, viewers headed over to  the website,, and entered the contest using their email address and the “Play Code”, after which they received a confirmation email.

At the conclusion of this multi-day watch & win contest, one lucky contestant was selected from all of the registered contestants, and given the chance to win $1,000,000 playing Odds On’s Pick Til’ You Win Lucky Envelopes promotion.

Judy Dunn from Huntsville, Alabama, was the lucky finalist selected from over 40,000 registered participants (and one of 425 from Huntsville).  Dunn was then invited to her local station and presented with 40 of Odds On’s “Lucky Envelopes”, each of which contained one of three prize symbols ($750, $1,000 and $1,000,000).  Judy then selected and opened envelopes until she had five matching symbols, winning the indicated prize of $750.00.

Watch and Win Promotions Made Easy…

While Raycom Media opted to give their finalist the chance to win a $1,000,000 insured prize using an end-of-promotion Lucky Envelopes contest at a local station, a watch and win promotion like this can easily be run entirely online, or it can be structured as a sweepstakes, where tuning in daily gives your audience members the chance to win a daily, weekly or end of promotion guaranteed prize, sponsored by a participating advertiser.

If you’d like to learn more about this promotion, or about running your own online watch to win promotion, email or give me a call today at 888-827-2249.