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Million Dollar Tennis Anyone? Racket Up America!

Reno, Nev – Before the BNP Paribas Showdown last week, Christine Smith from Hurst, Texas got the chance any tennis fan would love – the opportunity to make a $1,000,000 Perfect Serve .

Smith got the chance to win the million-dollar prize after winning the “Racket Up, America” sweepstakes, a collaborative tennis industry effort created to build awareness and stimulate sales by giving anyone who registered at the playtennis.com website or bought a new tennis racket at participating retail locations the chance to win $1,000,000 by making a serve through a target template.

Smith, who registered for the contest in hopes of winning some tennis equipment for her daughter’s school, said, “Lo and behold, what do I win but the grand prize.”

As part of the grand prize package, Smith and her daughter also received a free trip to New York City, a sightseeing tour and introductions to Venus and Serena Williams and Billie Jean King, which made for a winning promotion even though Smith didn’t win the million dollar prize.

According to Zak Woodhead, Risk Manager for Odds On Promotions in Reno, Nevada, “Million dollar insured promotions are very effective in generating PR and generating traffic and sales both online and at retail locations. Even small companies can benefit from register-to-win promotions like this.”

Want to run your own mega-prize promotion? Give us a call at 888-827-2249 to learn more about creating a custom million-dollar contest for your organization.

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Million-Dollar Idea: Crash The Super Bowl

Reno, Nev – Wonder how Doritos was able to give not one, not two, but three people the chance to win a million bucks in their “Crash The Super Bowl” promotion?

It’s easy, they turn to companies like Odds On Promotions to insure their user-generated content contests and promotions so that in the event they have a big winner, the prize insurance provider will be there to pick up the tab.

In case you missed it, Doritos gave their “fans” the chance to win $1,000,000 if a customer-created Doritos commercial won the designation of best ad of the game as decided by the USA TODAY Ad Meter.

After having had a $1,000,000 prize-winning spot last year, Doritos doubled down, offering to reward a multi-million dollar bounty if 3 of the 4 Doritos “user-generated” ads that ran during the football game could sweep the top three spots on the Ad Meter.

According to Odds On Promotion’s Risk Manager Zak Woodhead, “We consider this promotion to be somewhere between a performance bonus and incentive program. Giant prizes are a very effective means of incentivizing behavior… in this case – getting customers to create great content. And by offering a “performance bonus” based upon how the well the ads did, it became an effective way to draw media attention to this user-created content (UCC) contest.”

While Doritos was beaten out by Snickers for the game’s top spot, the contest resulted in a number of fantastic game-day ads that got everyone talking about the Doritos brand on Monday morning.

UPDATE:  Crash the Super Bowl 2011!
Promotion ran again this year, courtesy of Frito Lay. This  year  all 10 Crash the Super Bowl finalists received $25,000 and a trip to attend the Super Bowl. Grand prizes were based on how each winning ad ranked on the USA TODAY Ad Meter:

• $1 million awarded for an ad that scores number one on the Ad Meter
• $600,000 awarded for an ad that scores number two on the Ad Meter
• $400,000 awarded for an ad that scores number three on the Ad Meter

If the consumer-created Doritos or Pepsi MAX ads swept all top-three rankings of the USA TODAY Ad Meter, an additional $1 million bonus would be awarded to each top-three winner for a total prize giveaway of $5 million.

You can view all of this year’s entries at the FritoLay Media Center

Then give Odds On Promotions a call today at 888-827-2249 to learn more about running your own giant-prize promotion featuring user-generated content!

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Big Blackjack Bucks

Reno, Nev. – Looking for a fun way to super-size your next casino night fundraiser?
Want to up the ante on your weekly, monthly or quarterly blackjack tournaments?
How about giving a few VIPs the chance to score $10,000, $100,000 or even $1,000,000?

The Isle of Pompano Park recently gave their players the chance to win $100,000, paid for by Odds On Promotions in a Rat Pack-themed Blackjack Sweepstakes promotion. Players selected two Lucky Envelopes, each containing the image of an oversized playing card, in hopes of hitting a blackjack in order to win the $100,000 insured prize.
While no one scored “21”, the casino made sure everyone walked a way a winner by handing out guaranteed prizes – free slot play – based on each player’s hand: 17/18 received $300 in slot play, 19/20 received $500 in slot play.

Want to know more? Give Odds On Promotions a call today at 888-827-2249.

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Give Away Green On St. Patrick’s Day …

This March 17th – St. Patrick’s Day – give your customers the chance to win green, paid for by Odds On Promotions with a “Reveal for Riches” Scratch and Win Card promotion.

First, select your prize — be it a trip to Ireland, a cool “green” car, or even a $1,000,000 pot of gold! Then distribute the Scratch and Win cards at your St. Patty’s Party inviting recipients to complete the contact information form on the back, and having them scratch-off 5 spaces to unveil the symbols underneath. If they can find 5 diamonds, they’ll win a pot of gold, and Odds On Promotions will play the leprechaun.

Tip: Give away secondary prizes – like gift certificates, via random drawings throughout the day!

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Who Can Make A $10,000 Shot From Half-Court? This Guy!


Grad Student Scores $10,000, paid by Odds On Promotions, after making half-court basketball shot!

Blacksburg, VA – Grant Howerton scored $10,000, paid for by Odds On Promotions, after he made a half-court basketball shot in a contest sponsored by University Development, Inc. during half-time at a Virginia Tech-Boston College basketball game.

Howerton, a full-time Virginia Tech grad student who has had student season basketball tickets for the past six years, got the chance to win the big bucks after he netted $50 in a qualifying free throw contest.   While you can read more about this giant prize basketball contest, why not check out Howerton’s amazing $10,000 basketball shot for yourself.

Then pick up the phone and give Odds On Promotions a call for a winning sports promotion that will put your product at center court this Spring.